ROOH; Savor the essence, ignite your soul
Project location: Downtown Dubai
Project area: 8000sqft
Project type: Retail
Software used: Autodesk Revit, Enscape, Adobe photoshop
Project area: 8000sqft
Project type: Retail
Software used: Autodesk Revit, Enscape, Adobe photoshop
During the design development process of my studio project, I focused on creating an experiential retail space that would engage customers on a sensory level.
The concept of Rooh emerged as a result—a brand that aimed to go beyond traditional retail and provide a captivating environment for customers to explore their senses.
The concept of Rooh emerged as a result—a brand that aimed to go beyond traditional retail and provide a captivating environment for customers to explore their senses.
The retail space was meticulously designed to enhance the sensory journey. I strategically arranged displays to showcase the exquisite perfumes and candles, ensuring optimal visibility and accessibility for customers.
The layout was thoughtfully organized to guide customers seamlessly through different zones, creating a natural flow of movement.
To further engage customers, I incorporated hands-on workshops for perfume making and candle making. These workshops were designed with functional considerations in mind, providing ample workspace, storage for materials, and equipment for customers to actively participate, by involving customers in the production of their own scents and candles, Rooh fostered a sense of personal connection to the brand.
The café and restaurant area were carefully integrated into the retail space, offering a seamless transition for customers to relax and rejuvenate.
The design of these spaces focused on creating a serene and inviting atmosphere, with comfortable seating, warm lighting, and harmonious interior elements. The materials and colors were chosen to complement the overall aesthetic of Rooh and enhance the sensory experience.
The design of these spaces focused on creating a serene and inviting atmosphere, with comfortable seating, warm lighting, and harmonious interior elements. The materials and colors were chosen to complement the overall aesthetic of Rooh and enhance the sensory experience.
Throughout the design development, attention was given to complying with zoning regulations, ensuring proper circulation and accessibility, and integrating sustainable design practices.
Energy-efficient lighting, natural ventilation, and the use of eco-friendly materials were incorporated wherever possible, aligning Rooh with sustainable design principles.
Energy-efficient lighting, natural ventilation, and the use of eco-friendly materials were incorporated wherever possible, aligning Rooh with sustainable design principles.
Rooh's open floor plan fosters a sense of spaciousness, fluidity, and connectivity. It enables effortless exploration, encourages social interaction, and offers flexibility for creative displays and adaptations, enhancing the brand's immersive and engaging experience.
The design development process of Rooh involved a deep understanding of customer needs and desires. Through careful consideration of spatial organization, functional requirements, and aesthetic elements, the final design emerged as a space that harmoniously combined retail, hands-on experiences, and a welcoming café/restaurant ambiance. Rooh became a testament to the power of design in creating an immersive and sensorial journey for customers, encouraging meaningful connections and memorable experiences.
Rooh's captivating concept space weaves together Japandi interiors with mesmerizing wood and natural materials. Immerse yourself in a sensory journey where Japanese elegance and Scandinavian warmth harmonize, creating a tranquil haven that stirs the imagination. Discover a space that captivates your senses and promises an unforgettable experience.
